Hunter, Gary K.; Steenburgh, Thomas J. (Eds.):
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
AMA Winter Marketing Educators' Conference (Orlando, Fla., 21.-23.02.2014)
Chicago, Ill.: American Marketing Assoc., 2014
2014Conference proceedings
Related: 1 publication(s)
Title:
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Conference
AMA Winter Marketing Educators' Conference (Orlando, Fla., 21.-23.02.2014)
Editor:
Hunter, Gary K.
GND
1299394493
ORCID
0000-0002-9802-075XORCID iD
;Steenburgh, Thomas J.
GND
138363609
ORCID
0000-0002-5603-9540ORCID iD
Issuing body:
American Marketing Association
GND
1002163-2
Place of publication:
Chicago, Ill.
Publisher:
American Marketing Assoc.
Year of publication:
2014
ISBN
978-1-63266-588-1
PPN:
793138728
Language of text:
English
Media:
print / non-technical media
Type of resource:
Text
Part of statistic:
No